Deepinder Goyal reveals 'most important feedback' from vegetarians as Zomato launches 'Pure Veg Mode'

Deepinder Goyal prepares to deliver vegetarian food orders as part of the 'Pure Veg Fleet' launched by Zomato on Tuesday. (Image credit: @deepigoyal/X)

Zomato founder and CEO Deepinder Goyal on Tuesday announced the launch of a “Pure Veg Mode" along with a “Pure Veg Fleet” for customers who have pure vegetarian dietary preference. He cited feedback from vegetarian customers as the reason for the new service.

"India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled," Goyal wrote on X. "To solve for their dietary preferences, we are today, launching a 'Pure Veg Mode' along with a 'Pure Veg Fleet' on Zomato, for customers who have a 100 percent vegetarian dietary preference."

He added that the "Pure Veg Mode" would consist of a curation of restaurants that serve only pure vegetarian food. "Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet," Deepinder Goyal said, adding that the new service doesn’t serve or alienate any religious, or political preference.

Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet. pic.twitter.com/x9H7cAbgFX

— Deepinder Goyal (@deepigoyal) March 19, 2024

The billionaire Zomato boss further said that the company plans to add more specialised fleets for special customer needs. "For example, there's a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery," he said. "This feature will see a phased roll out across the country in the next few weeks. We remain committed to listening to our customers, and serving our community in the best possible way."

Read more: Deepinder Goyal's 'pure veg' mode, fleet for Zomato divides internet: 'Idiotic move' to 'simple business