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Apple in talks with Google to power Gemini AI into iPhones

Tech giants Google and Apple are reportedly in talks to integrate Google's AI engine Gemini into the iPhone. Apple plans to enhance its upcoming software update with new AI capabilities but seeks a partner for generative AI features like image creation and essay writing. Negotiations are ongoing, with a potential deal unlikely to be announced before Apple's Worldwide Developers Conference in June. Additionally, Apple has explored collaboration with Microsoft-backed OpenAI for its AI model. This partnership could reshape AI integration in smartphones, potentially revolutionizing user experiences and capabilities. Watch.

first published: Mar 19, 2024 07:06 pm

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